The course › Part Five — The Business
Module 16

Selling

Mushrooms are perishable. This is not rice that can wait for a better price. The plan for selling has to come before the first harvest.

The explanation

Plan before you harvest

This is the mistake that sinks many beginners: planting first, and only then looking for a buyer.

Fresh oyster mushrooms have a very short life once picked. Harvest many kilos with no buyer waiting and your best batch becomes your biggest loss.

Find your buyer while your bags are still in incubation. You have weeks of free time then — that is the selling season, not harvest day.

The routes to market

RouteAdvantageDisadvantage
At the farm gateNo transport cost; paid immediatelyThe lowest price
Public marketLarge volume; regularCompetitive pricing; you need a stall
Restaurants and hotelsHigher price; steadyStrict on quality and delivery times
Direct to the consumerThe highest priceThe most work; you need a name
Processed productsLong shelf life; higher valueNeeds permits and equipment
In the book — still being written
Price and market

Price on each route; who buys from Mushy Deli; how fast it has to be sold; cleaning and packing; drying; and how it is turned into chips.

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